From Dec. 2 to Dec. 5, 2015 Seminar on Industrialization of China Agriculture and Senior Training Class of China’s Agricultural Entrepreneur was held in Jinan Shandong, where Xia Ying, a researcher of “Financing Innovation and Rural Development” Team in IAED, was invited. The seminar was organized by Chinese Association of Agricultural Science Societies, HR Development Center of Ministry of Agriculture and Shandong Academy of Agriculture, which was coordinated by Shandong Association of Agricultural Science Societies and Shandong Agricultural University. Almost 200 experts, professors, leaders of agricultural department and people in charge of agricultural enterprises from more than 20 provinces, cities and autonomous regions joined the seminar.
　　　The seminar was held at the time when industrialization of agricultural operation was proposed via official media for 20 years and national policies have been implemented for 20 years, which owned a great practical meaning. Being as one of the topics of this seminar, Xia Ying, made a report named “Agricultural Industrialization in China and Industrial & Commercial Capitals Are Invested on Agriculture: Policy Review and Prospect. The report had an overall sort-out on the development and features of agricultural industrialization and investment on agriculture by industrial & commercial capitals. Also, the report analyzed the problems encountered by China’s agricultural industrialization. In six aspects, the report proposed the countermeasures and suggestions for investing on agriculture by industrial and commercial capitals. The report pointed out that an interest binding between farmers and leading enterprises shall be set up, by which industrial and commercial capitals are able to enter agricultural socialization; it is necessary to develop modern crop farming and breeding industry; it is supposed to set up strict systems for access permission and supervision if industrial and commercial capitals want to invest on agriculture. Moreover, focusing on “Marketing Strategy of Agricultural Products and Enterprise Becomes Stronger and More Powerful”, the seminar had a discussion on traditional marketing and modern marketing, as well as the discussion on research training about leading enterprise + internet. On the seminar, an on-site docking between experts and enterprises’ innovation was launched.